NCAA Player Likeness
NCAA Player Likeness Litigation
Class Action/Sports Law/Intellectual Property
Paynter Law represented a class of NCAA student-athletes against the NCAA and Electronic Arts, alleging that those entities had unlawfully used the names and likenesses of NCAA student athletes in sports videogames distributed by Electronic Arts.
In the In re NCAA Student-Athlete Name & Likeness Licensing Litigation, Paynter Law and Hagens Berman worked together to achieve a $60 million settlement on behalf of student athletes whose names and likenesses had been used in videogames produced by Electronic Arts. $20 million of that amount was paid directly by the NCAA representing one of the first, if not the first, time that the NCAA has ever paid a student athlete for the use of his or her name, image, or likeness.